With over 10 years of experience in the fields of art, design, and innovation, Nora’s current work focuses on developing creative initiatives, developing cultural assets and establishing partnerships in line with the cultural strategy. This most recently took the form of Desert X AlUla, a curated exhibition integrated within the landscape of AlUla in partnership with Desert X. 

Nora began her career in the auction business then moved to Ithra, the Dhahran-based international cultural hub, where she served as Head of Museum, managing the development of the different galleries. She was part of the pilot team that launched a cultural diplomacy program to create an international platform to support Saudi talent globally. Her other initiatives included a creative solutions program and international art exhibitions. In 2018 Nora joined the Saudi General Entertainment Authority as part of the sector development team with a focus on local content where she worked on key cultural diplomacy programs. 

She holds a Master of Science in Arts Management from Boston University and a Bachelor of Science in Visual Communication from the American University of Sharjah.