Dar Al-Hekma university, SA.

Co-founder of Shaddah Design Studio.

From the start, Deem asked serious questions about the place of Arabic design and typography in the modern world. what is it? how is it used? where should it be headed? In 2015 Deem cofounded Shaddah Design Studio to bridge the gap between Arabic Design and international design trends. Through the mark of the calligraphy pen She found her own line in digital typography and branding.