With over a decade of experience in strategy building, project management, publishing, and retail, Basma has cultivated a distinct passion for championing cultural narratives. Working across various fields, Basma has had the opportunity to work with clients across the private, public, and not-for-profit territories, including Google, Facebook, Ministry of Culture, General Entertainment Authority, General Sports Authority, Royal Commission for AlUla, PEPSICO, Van Cleef &Arpels, Cartier, Adidas, King Faisal Foundation, and King Abdulaziz Center for World Culture.