Following signing an MOU during Saudi Design Festival 2022, Effat University’s Faculty of Architecture and Design and ADHLAL are excited to present the Effat Student Design Project, a joint initiative that aims to provide design students with the skills, confidence, and career opportunities they need to succeed as Saudi designers.


In collaboration with Shada Hotels, this project will give student teams the chance to act as design consultants, conducting research on customer experiences in the hospitality industry and working to develop design solutions for identified challenges. During this presentation, we will share insights and experiences from the project’s launch to the students’ design research and client iterations. We will also hear from Effat students and Shada Hotel about their firsthand experiences, as well as insights from those facilitating the program.


Join us to learn more about the Effat Student Design Project and how it is benefitting a maturing design eco-system. For Students, Education, Industry and the Community at large.


Effat Student Design Project, by Adhlal

Friday, January 13 from 7 to 7:40 pm

Main Stage

Masterclass: The Intersection of Design, Thought, the Written Word – How to Profoundly Amplify Your Creative Practice With a Deeper Understanding of Subtext

Friday, January - 13, 2023

at Layan Abdulshakoor | Friday January 13، 3 - 6 pm | Networking Lounge, SDF 2023