In this masterclass, we will explore how storytelling is inherently design, and how a deeper understanding of subtext amplifies our creative practices. We will extract the subtexts of stories by renowned writers, learn how to create their relevant textual mood boards, and consequently be presented with art and design artifacts that were derived from those same stories. We will listen to music, watch film scenes, dissect product designs, and much more, with the ultimate aim of finding the deeper narrative behind each artifact, alchemizing that narrative with your creative process, and amplifying your creative practice with a deeper understanding of subtext. The masterclass will conclude with a one-minute pitching exercise for a work that isn’t your own. This masterclass is suitable for designers, artists, storytellers, and writers alike.


Layan Abdulshakoor

Friday January 13 from 3 to 6 pm

Networking Lounge