AlMashtal in partnership with Saudi Design Festival launches the pilot edition of Brand Your Neighborhood. Aimed at creating a sense of identity and connection to the neighborhoods around us via storytelling. The design intervention outcomes are showcased during the opening weekend, and presented on-stage.
Purpose:
Building strong connections between cities and the residents of our cities is best when they are connected in stories, design experiences on the street and visually in a way which represents a relatability and connection to history, culture and place.
Vision:
The idea of this challenge is to build an urban brand experience for the city of Riyadh through smaller design challenges of its neighborhoods/districts. Through theses challenges a city-wide experience can be developed
Goals:
- Create a sense of identity and connection to the neighborhoods around us via storytelling
- A fun challenge to spark creativity and observation skills
- Encouraging participants to go out in the field and actually learn firsthand about the neighborhoods around us rather than relying purely on the internet
- Crowdsource urban design solutions from the citizens of the city.
Target:
- Creating design intervention concepts to be adapted throughout our neighborhoods
- Generating content and visual research and archiving about Riyadh’s key neighborhoods and districts.
Presentation by AlMashtal
Saturday, January 14 from 6:30 to 7:10 pm
Main Stage