Masterclass: Street Poets Collection 02 (Typography Design & Screen Printing Session)

Dynamic and experiential, Shaddah studio’s interest in street art has started at 2021 Saudi Design Festival. By visiting street art we redefine a modern poetic approach to street poets and the lives they touch. We take you behind the process of making and curating your collection of street art to cultivate your own approach and design thats tells a story.

Research then sketch:
Breaking down the inspiration, execution and concept of each member by engaging in the process of each individuals approach.

Storytelling & Designing:
Teaching the use of typography to reinforce bold messages in creating a well designed layout with the right choice of visuals, colors and space.

Reviewing your work and the work of your colleagues to understand how different point of views perceive design. Teaching yourself to engage with like minded people to learn, discuss and find solutions to existing design problems.

What we’ll do next:
Leave it to us. We’ll take your design and create your next designed piece to love. We will call you once its ready for pick up.

By Shaddah Studio

Saturday, January 14 from 3 to 6 pm

Workshop Room A

Please bring a laptop with you to the session.

Portfolio Review: Graphic Design (Day 1)

Get an opportunity to receive solid, professional feedback to level up your graphic design work. Senior students and emerging graphic designers with at least 1-2 year are invited to present in this portfolio review session with Bold Comms creative director and Teeb Partner Creative Johara AlRasheed. Know more about Bold Comms and their work:
  • 1-2 years graphic design experience
  • Must have an updated and consolidated portfolio in PDF format

Johara Al Rasheed, Bold Comms

Friday January 13 from 4:30 to 6 pm

Main Stage

Panel: Going Glocal: Local vs. Global Brand Positioning

Bringing leading agencies and studios for a meaning dialogue on find the right balance— how local is too local and how can brands stay relatable while being global at the same time? We also tackle trends in creative communications, marketing, and advertising.


Speakers: Banan Yaquby, Shaddah Studio, and Abeer Al Isa

Moderator: Jasmine Bager

Saturday, January 14 from 9 to 9:40 pm

Main Stage

Presentation: Brand Your Neighbourhood

AlMashtal in partnership with Saudi Design Festival launches the pilot edition of Brand Your Neighborhood. Aimed at creating a sense of identity and connection to the neighborhoods around us via storytelling. The design intervention outcomes are showcased during the opening weekend, and presented on-stage.



Building strong connections between cities and the residents of our cities is best when they are connected in stories, design experiences on the street and visually in a way which represents a relatability and connection to history, culture and place.


The idea of this challenge is to build an urban brand experience for the city of Riyadh through smaller design challenges of its neighborhoods/districts. Through theses challenges a city-wide experience can be developed


  1. Create a sense of identity and connection to the neighborhoods around us via storytelling
  2. A fun challenge to spark creativity and observation skills
  3. Encouraging participants to go out in the field and actually learn firsthand about the neighborhoods around us rather than relying purely on the internet
  4. Crowdsource urban design solutions from the citizens of the city.


  1. Creating design intervention concepts to be adapted throughout our neighborhoods
  2. Generating content and visual research and archiving about Riyadh’s key neighborhoods and districts.


Presentation by AlMashtal

Saturday, January 14 from 6:30 to 7:10 pm

Main Stage