Quby Creative Consultants will have an open studio to showcase design thinking and conceptual projects coming from sketch to shelf including product development, conceptual and design strategy
Discipline: Graphic Design
Masterclass: Street Poets Collection 02 (Typography Design & Screen Printing Session)
Masterclass: The Matchmaking Game
Portfolio Review: Graphic Design (Day 1)
Panel: Going Glocal: Local vs. Global Brand Positioning
Bringing leading agencies and studios for a meaning dialogue on find the right balance— how local is too local and how can brands stay relatable while being global at the same time? We also tackle trends in creative communications, marketing, and advertising.
Speakers: Banan Yaquby, Shaddah Studio, and Abeer Al Isa
Moderator: Jasmine Bager
Saturday, January 14 from 9 to 9:40 pm
Main Stage
Presentation: Brand Your Neighbourhood
AlMashtal in partnership with Saudi Design Festival launches the pilot edition of Brand Your Neighborhood. Aimed at creating a sense of identity and connection to the neighborhoods around us via storytelling. The design intervention outcomes are showcased during the opening weekend, and presented on-stage.
Purpose:
Building strong connections between cities and the residents of our cities is best when they are connected in stories, design experiences on the street and visually in a way which represents a relatability and connection to history, culture and place.
Vision:
The idea of this challenge is to build an urban brand experience for the city of Riyadh through smaller design challenges of its neighborhoods/districts. Through theses challenges a city-wide experience can be developed
Goals:
- Create a sense of identity and connection to the neighborhoods around us via storytelling
- A fun challenge to spark creativity and observation skills
- Encouraging participants to go out in the field and actually learn firsthand about the neighborhoods around us rather than relying purely on the internet
- Crowdsource urban design solutions from the citizens of the city.
Target:
- Creating design intervention concepts to be adapted throughout our neighborhoods
- Generating content and visual research and archiving about Riyadh’s key neighborhoods and districts.
Presentation by AlMashtal
Saturday, January 14 from 6:30 to 7:10 pm
Main Stage